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MNM2615 Assignment 1 Semester 1 2024
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MNM2615 Assignment 1 Semester 1 2024 
 
 (a) Discuss the technological progress in Africa (5 marks for the theoretical discussions). 
 
(b) Explain how the chosen SME/SMME can infuse the technological progress in the business (10 marks for the practical application). (15) 
 
QUESTION 3 
(a) Discuss the cultural influences on the decision-making process as part of African consumer buying (5 marks for the theoretical discussion). 
 
(b) Give examples of practical applications of the decision-m...
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